Branding and Awareness Strategy

Aug 14, 2023

A Brand building book on a desk next to a coffee and a notebook with pens

Hi there, I’m David, one of the co-founders of Madglove, focusing primarily on our marketing endeavors. I’m thrilled to walk you through our branding and awareness strategy, giving you an insight into its inception and significance.

Logo: colors, shape and font

Our journey commenced with the creation of our emblematic logo—a collaborative effort that engaged every member of our passionate team. This logo encapsulates the essence of Madglove, an harmonious combination of who we are and what we aim to achieve—a reflection of our diverse team and our unwavering commitment.

The choice of circular shapes in our logo symbolizes unity and community, echoing our mission to create a global community for individuals struggling with spasticity and their families, transcending geographical borders and disabilities. The deliberate selection of red and black as our colors stems from a desire to differentiate ourselves. We aimed to veer away from the typical blue and green shades often associated with healthcare, underlining our distinctive approach and our determination to effect positive change, starting with our visual identity. Red, representing health and passion, is the driving force behind Madglove, while black signifies power, elegance, and independence—a vision we hold for those battling neurological diseases.

Our font choice, Quicksand, not only ensures excellent readability but also mirrors the shape of our logo, imbuing a sense of completeness to our identity. If you’re curious about the five dots or circles within our logo, it’s a simple yet profound representation of our five fingers. This isn’t just about creating gloves; it’s a symbol of unity, a declaration that we stand together with a shared purpose—“united with one purpose.”

Our name

Why MADglove? The acronym “MAD” might initially evoke thoughts of madness, a quality needed to boldly challenge the complexities of the healthcare sector. But fear not, it’s not just madness – it’s “Medical Assisted Device,” a term that encapsulates our purpose. It’s also a delightful nod to our co-founder, Madalina, who initially came up with the idea in 2019. If you haven’t already, I invite you to explore the insightful article she recently wrote, shedding light on the roots of Madglove and our unwavering commitment to enhancing the lives of individuals with disabilities. This heartfelt mission is at the core of all we do.

Awareness strategy

As an emerging startup, making our presence known is a challenge. To tackle this, we’ve strategically partnered with influential players in the Amsterdam startup and health sectors. You’ll find a fascinating article by Toby about our robust support ecosystem, offering a deeper understanding of our collaborative efforts.

We’re highly active on social media, engaging in numerous competitions and maintaining a strong presence within the startup community. However, we’re not stopping there. We’re actively seeking rehabilitation specialists and patients to participate in our online survey. Additionally, we’re on the lookout for potential partners willing to test our innovative gloves, a crucial step in our product development process.

Next Move

Our next ambitious move involves a timeless approach—sending 250 rehabilitation specialists in the Netherlands a bold red envelope, containing a brochure detailing who we are, our mission, and how they can help us empower millions of individuals with spasticity, enhancing their independence and quality of life. We’re reaching out, actively seeking referrals or direct candidates for this crucial endeavor.

We deeply appreciate your support and encourage you to stay tuned for more updates as we continue on this incredible journey.


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